Why Having a Stock Market Strategy Is So Important

Investing in the stock market is all about knowing or being able to predict, to a certain extent, what a certain stock or the market as a whole will do or how it will perform in the future. This includes being able to predict how it will perform in both the short or long-term, and the best way to ensure that the stocks you invest in yield good returns is to have a good stock market strategy.

You can only consistently choose winning stocks when you follow a disciplined plan. Successful companies have more in common than people think, looking for these fundamental similarities is a strategy. Depending on your opinion of what makes a company successful, depends on what you look for.

There’s a lot to discuss regarding stock market strategies and many tips to share, so if you are interested in creating your own profitable stock market strategy, read on and take notes as needed.

What Is a Stock Market Strategy?

Stock market trading involves buying and selling stock in order to capitalize on the price fluctuations of that particular stock, whether in a single day or over a long period of time. Daily, weekly or monthly events can cause a particular stock to rise and fall, giving the opportunity for investors to buy when the stock is low and sell when it is high, thereby maximising yield on those particular trades.

A stock trading strategy is a carefully thought out plan based on a set of data points, which lays out the framework of how you will invest your money into the stock market in order to achieve your short term and long term investment goals.

The stock market is not only unpredictable but can be downright volatile at times. Having a strategy of how your money will be invested in various stocks in the short and long term is absolutely key to successfully reaching your investment goals and ensuring that you make money instead of losing it.

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Why Is It Important To Have a Stock Market Strategy – 5 Benefits

As I have just mentioned, having a strategy of how you invest your money in the stock market is key to successful and profitable short and long-term stock trading. Here are 5 reasons or benefits of why it is important to have a stock market strategy:

#1. Focus

The stock market, unpredictable and often volatile as it is, produces an immense amount of information, news, data, and changes every second of the trading day. This can be overwhelming to any trader, especially if things are going in an undesirable direction.

Having a solid strategy to follow will help you to stay focused during these times and not get distracted by the noise.

#2. Avoid overtrading

Having a strategy can help you stick to what you have determined to be the best investments within any given time, and help you to avoid overtrading. Without a strategy, it will be hard to stay focused during all the noise and clutter of news, advice, and whatever stock is being chased at any given second. That could put you in an investment frenzy, which is never a good way to spend your money.

#3. Measure your successes

Having a strategy will help you to create a system of tracking and measuring the results of your investments across your portfolio. Being able to track and monitor your success on many different levels is imperative to your long term success when it comes to trading.

You will also be able to use your measuring system to track any changes or modifications in your strategy to monitor whether they are producing the desired results, as well as identify areas where to simply cut your losses and move on.

#4. Helps to keep you calm

This is another benefit that relates to the unpredictability and volatility of the stock market. When things go into a frenzy, especially when stocks are going down and money is being lost, emotions can get the better of any of us.

Having a strategy can help you to stay calm in these situations, and being calm will help you to make rational, calm, and calculated decisions with your money and investments.

#5. Helps to identity trends/opportunities

The system that you have established for measuring your success will produce a lot of data over time, and as with many things in our modern world, data is the key to identifying opportunities and determining what your next move should be.

Having all of that data will help you to determine trends and new investment opportunities as well as show you where to adjust your strategy.

Short Term vs. Long Term Strategies

When it comes to trading on the stock market, there are essentially two different types of positions or investors. Short term investors, also known as traders, buy and sell stock daily and capitalize on the moment-to-moment fluctuations in the market. Long term investors, also known as buy-and-hold investors, buy into and invest in the long-term viability of any given stock.

Both of these types of investors will have very different strategies of how they invest their money, and it’s something worth taking note of to see how you can benefit from this when it comes to your own stock market strategy.

Short Term Strategy

Short term investors are riskier in their investments as the short term trading abounds to the day-to-day unpredictability and volatility of the stock market. Traders usually buy stock daily or keep stock for a few days only, based on the daily or weekly trends, or predicted trends, of any given stock or the market as a whole. Traders have to be up to date with current events and anything that could have an impact on the stock market on a daily, weekly, or even monthly basis.

Long Term Strategy

Investors buy stock on a long-term basis, believing that the stock will do well in the long run and yield a good return on investment. Just think of those early investors who invested in Microsoft as a long-term investment. Buy-and-hold investors are not worried about the short-term fluctuations of the market, and this strategy, naturally, requires a lot of patience and money that you can afford to depart with for a long period of time.

Types of Stock Market Strategies

Let’s take a look at some of the most common investing strategies that people like to use when it comes to investing in stock and the stock market.

Growth InvestingStrategy of investing in companies expected to grow at an above-average rate compared to the market or their respective industry.
Short-SellingStrategy of betting against a specific stock by borrowing that stock from a broker and then immediately selling those shares while waiting for that stock to fall. Once the stock has fallen, you would then buy them back at the new, lower price and return them to the broker where you borrowed it from, thereby making a profit from the difference.
Momentum InvestingStrategy of trading through which investors buy securities that are on an upward trend and then selling those securities when they seem to have reached their peak, just before they start to trend downward or lose the upward momentum.
Trend FollowingStrategy of following trends by buying when stock is trending up and selling when the stock is trending down
Value InvestingStrategy of buying stocks that seem to be undervalued or that the stock market has underestimated and trading for less than their book value.

Tips For Creating a Profitable Stock Market Strategy

When it comes to creating your own stock market strategy, just keep in mind that there are no limitations or rules, and you are free to include, exclude or combine any of the aforementioned strategies in yours.

You can invest a percentage of your total investment in a buy-to-hold stock that you determine will yield a good return on your investment in the long term while investing a percentage in a few, or a combination of, short term strategies that you feel will give you a good yield on your short-term investments.

Here are a few tips to consider when creating your stock market strategy:

  • Educate yourself. Educate yourself on all the different strategies out there and make sure you have a good understanding of each one, how to use them, their benefits, their disadvantages, and how to leverage each one to your advantage. A good understanding of all of these strategies and concepts is key to creating a great strategy for investing your money in the stock market.
  • Data. As mentioned earlier, data is absolutely key in being able to identify trends and patterns. This will help you make more informed decisions and identify opportunities. Do your homework and collect as much data as possible and find a good system to organize all the data to make it simple for you to access and read.
  • Know when to enter. It is important to know when the right time is to enter a market and buy.
  • Know when to exit. It is equally important to know when the right time is to exit a market and sell.
  • Practice. While formulating your strategy, especially if you are new to the stock market and stock trading and this is your first time investing, practice on apps while trading with fake money to test your strategies. This will  give you time to adjust and modify them where needed before you start investing real money.


Now that we have covered what a stock market strategy is, why it’s important to have a strategy when investing money in stock and the stock market, different stock market strategies, and touched on some tips for creating a profitable strategy, it’s time for you to get to work and create your strategy.

I hope you found this information useful and wish you a profitable day.

Chris Race

I am an accountant from the U.K. specialising in Management Accounting, Personal & Business Tax, Financial Analysis, and Wealth Management. My passion for learning is what lead me to creating this blog. Stock market investing has always been a interest of mine, and since I was 18 years old... This interest has become a source of income for me and my family.

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